{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The largest surprise the movie business has experienced in 2025? The resurgence of horror as a leading genre at the British cinemas.
As a category, it has remarkably exceeded past times with a 22% year-on-year increase for the UK and Irish box office: over £83 million this year, compared with £68 million the previous year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” notes a cinema revenue expert.
The top performers of the year – Weapons (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54m) – have all remained in the multiplexes and in the popular awareness.
While much of the professional discussion highlights the singular brilliance of prominent auteurs, their achievements suggest something evolving between moviegoers and the style.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” explains a film distribution executive.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But beyond aesthetic quality, the steady demand of frightening features this year indicates they are giving cinemagoers something that’s highly necessary: emotional release.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” says a horror podcast host.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” explains a respected writer of horror film history.
Amid a current events featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, ghosts, monsters, and mythical entities connect in new ways with viewers.
“Some research suggests vampire film popularity correlates with financial downturns,” comments an performer from a recent horror hit.
“It’s the idea that capitalism sucks the life out of people.”
Historically, public discord has always impacted scary movies.
Scholars reference the rise of early cinematic styles after the WWI and the unstable environment of the 1920s Europe, with films such as classic silent horror and the iconic vampire tale.
Subsequently came the economic crisis of the 30s and iconic horror characters.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” says a historian.
“So it reflects a lot of anxieties around immigration.”
The phantom of border issues inspired the newly launched rural fright a recent film title.
The filmmaker explains: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Maybe, the current era of praised, culturally aware scary films started with a sharp parody debuted a year after a polarizing administration.
It sparked a recent surge of visionary directors, including several notable names.
“That period was incredibly stimulating,” comments a filmmaker whose project about a deadly unborn child was one of the period's key works.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
This creator, now penning a fresh horror script, notes: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a reappraisal of the underrated horror works.
Earlier this year, a independent theater opened in London, showing cult classics such as a quirky horror title, a classic adaptation and the modern reinterpretation of Dr Caligari.
The fresh acclaim of this “rough and rowdy” genre is, according to the theater owner, a clear response to the formulaic productions pumped out at the cinemas.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he explains.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Scary movies continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” says an expert.
Alongside the revival of the insane researcher motif – with multiple versions of a classic novel imminent – he predicts we will see scary movies in the near future reacting to our modern concerns: about artificial intelligence control in the coming decades and “vampires living in the Trump tower”.
At the same time, a biblical fright story The Carpenter’s Son – which narrates the tale of Mary and Joseph’s struggles after the messiah's arrival, and includes celebrated stars as the divine couple – is scheduled to debut soon, and will certainly cause a stir through the faith-based groups in the US.</